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DETOX YOUR BRAND

Now we’re not suggesting your brand has consumed twice its body weight in mince pies and mulled wine over the festive period. Not at all. We’re talking about a different kind of detox. And one that doesn’t involve a plastic tube and 6 litres of water. Or Gillian McKeith.

Take Our Quiz…

First things first, we need to find out if your brand is toxic. (Don’t think you have / need a brand? Talk to us.)

Does your stationery use any fonts in the shameful list below?

examples of shameful fontsYour choice of typeface says a lot about you and your business. An important first step in creating your brand is to select an appropriate font family which suits your desired image. Don’t worry, we can help you choose wisely.

Was your logo designed in “WordArt” or “MSPaint”?

Does each bit of your stationery look slightly different from the others?

Are your letterheads breaking the law?

If your colour scheme in the dated list below?

Dated and Dapper coloursJust like your wardrobe, colour tones can go out of fashion – that’s why some major brands make subtle adjustments to theirs through the years.

Are your contact details (telephone, address, email) out of date?

If your logo a clip-art cartoon or downloaded free from the web?

Are your business cards printed at home on your inkjet printer?

Do people ever say “oh, I didn’t realise that’s what you did”?

Do your business cards have “Printed for free” by someone on the back?

Are you a bit embarrassed to hand someone your card?

If you’ve answered Yes to any, we need to talk. Your brand may need a detox. Give us a call and we can arrange for a free and honest appraisal of your existing identity. It needn’t be painful. Sometimes we can spend an hour or two on a quick facelift. Or if you can afford to invest a bit more in your identity, we’d be delighted to chat through some options.