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Is Your Brand Losing You Business?

Trust us, the quality of your branding can mean the difference between success and failure. No matter what size your business is, branding is essential to differentiate yourself from the competition. It’s your personality.

A great logo can save wasted effortsAnd it needn’t cost the earth. How you’re perceived will depend on the effort you put into your marketing communication.

Your logo is central to your brand. Compare your logo with your competitors. If it’s not better or at least as compelling, then you need some logo surgery. And sharpish. Without a logo – or worse, with a poorly designed one – your organisation may look amateurish. You may be thinking “I can live without a logo”. Yes, probably you can. But, a great logo will help your customers identify with you and is more likely to help you succeed.

We’ve got loads of experience creating great logos – suck our know-how dry. We dare you.

The more elaborate our means of communication, the less we communicate.
Joseph Priestley

It isn’t just about your logo though. Keep a similar “look and feel” through all your communications to help people become familiar with your brand. Familiarity leads to trust. Trust leads sales. And we don’t have to tell you what sales lead to. Apply a consistent look and feel to any marketing material, products and advertising through a coherent use of colours, themes, design elements and typefaces. We’ll help you with this.

We’ve got loads of ideas to help you communicate more consistently with your customers. Remember, if you can see it, you can brand it.

Work your business cards harder – don’t just plonk on a logo and contact details. Think of your cards as a “micro brochure” and follow these tips.

Ten places to work your cards harder

  1. Use the reverse – it’s crying out for attention.
  2. Pop a map and directions on the reverse.
  3. Ask a direct question that only you can answer.
  4. Blast a picture of your website on.
  5. Splash up striking images of your products.
  6. Highlight some of your killer benefits.
  7. Leave them in restaurants and bars.
  8. Stick them up on noticeboards in stores.
  9. Stick them inside magazines at the dentist.
  10. Give two at a time – one for them, one for a friend.